In-Store Consumer Intercept Interviews

In-store consumer intercept interviews are ideally suited for determining consumers' perceptions, attitudes, motivations and behavior when they are fresh in the consumer's mind.

CAPSTONE can conduct in-store consumer intercept interviews in almost any MSA and in most retail accounts, including supermarkets, drug stores, specialty stores, convenience stores and cigarette and tobacco stores.

Applications

• Determine consumer awareness and perceptions of in-store advertising, merchandising, displays and promotional offers
• Develop buyer profiles
• Understand factors affecting consumer purchase decisions
• Evaluate brand imagery
• Determine what other products your consumers purchase (market basket studies)

Let Capstone

• Develop the questionnaire according to your guidelines
• Recommend markets and retail accounts
• Gain retailer cooperation
• Deliver customized tabulations in the medium of your choice
• Provide an insightful final report and analysis