Custom In-Store Observational Research

• Distribution And Merchandising Audits
• Product Age Audits
• Retailer Compliance Checks

Distribution and Merchandising Audits

CAPSTONE can collect and report information on any in-store condition observable to the consumer in virtually any class of trade and market.

Applications

Measures available include:

• Visual distribution and out-of-stock
• Price and facings
• Display and point-of-sale signage presence
• Promotional activity
• Stocking location relative to competitors
• Any other observable in-store condition

Let Capstone

• Develop the appropriate research design and sample
• Deliver fully customized reports and graphics according to your specifications
• Provide an insightful descriptive and/or statistical analysis of findings

Product Age Audits

What is the age of my product at retail? How much of my product is expired or near expiration? How much damaged product is on the shelves? Questions like these can be addressed by a CAPSTONE Product Age/Damaged Product Audit.

CAPSTONE can collect and report information on the age of your products and those of your competitors in virtually any class of trade and market.

CAPSTONE also can collect information on the incidence of damaged product at retail in conjunction with a Product Age or Distribution & Merchandising Audit.

Applications

Measures available include:

• Age (days from manufacture and/or days until expiration) of visual inventory (in ranges and average)
• Incidence of damaged product by type of damage
• Any other observable in-store condition

Let Capstone

• Develop the appropriate research design and sample
• Deliver fully customized reports and graphics according to your specifications
• Provide an insightful descriptive and/or statistical analysis of findings

Retailer Compliance Checks

If retailer compliance with the requirements of your merchandising or promotional programs is an issue, CAPSTONE can help identify deficiencies in compliance and "problem" accounts through a Retailer Compliance Check.

CAPSTONE can collect and report information on any in-store condition observable to the consumer in virtually any class of trade and market.

Applications

Based on the requirements of your merchandising or promotional program, CAPSTONE can report to you:

• % in full or partial compliance
• % out-of-compliance by specific program requirement or combinations of program requirements
• Accounts partially or fully non-compliant

Let Capstone

• Develop the appropriate research design and sample
• Deliver fully customized reports and graphics according to your specifications
• Provide an insightful descriptive and/or statistical analysis of findings